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  • Ann Adams

    Senior corporate communication leader for global Fortune 500 companies


    Senior business leader with strong track record in corporate communication for global Fortune 500 companies; excels at strategic communication that drives business results, manages issues, accomplishes strategic transformations, builds alliances and boosts operating efficiency; experience spans technology, energy, consumer products, higher education and services
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    AREAS OF EXPERTISE
    Strategic planning / employee engagement / executive communication / media relations / crisis & issues management / human resources / law / change management / interactive design / brand building / writing & editing / public affairs / team leadership
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    PROFESSIONAL BACKGROUND

    COMMUNICATION CONSULTANT
    Scottsdale, Arizona, 2008 -
    Consulting on communication planning and execution for Fortune 500 companies, including change and issues management (restructuring, compensation changes, outsourcing), media relations, employee communication and writing/editing
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    MOTOROLA, INC.
    Global leader in wireless and broadband communication, 2007 sales of $37 billion, 1997-2008

    VICE PRESIDENT, GLOBAL INTERNAL COMMUNICATION / MARKETING
    Chicago, 2001-2008
    - Built positive perception of senior leaders and their vision with compelling messaging in multiple channels
    - Led effective change communication for spin off of multi-billion-dollar business, acquisition of companies, workforce reductions (150,000 > 65,000 employees), restructurings, proxy fights and litigation
    - Launched award-winning employee web site that increased operating efficiency with faster, easier access to information, tools, processes; added Web 2.0 social media, such as RSS feeds and blogs
    - Marketed brand, values and products to global workforce, increasing business IQ and engagement
    - Developed comprehensive wellness campaign that drove employee enrollment in new U.S. health insurance program, surpassing goals and saving company millions of dollars annually
    - Broadened span of influence by serving on Motorol-s global management teams for communication and public affairs, marketing, human resources, crisis management and corporate responsibility
    - Effectively managed global PR and advertising agencies and interactive and graphic design firms

    DIRECTOR, EMPLOYEE COMMUNICATION & COMMUNICATION TECHNOLOGIES - SEMICONDUCTOR PRODUCTS SECTOR (now DBA Freescale Semiconductor)
    Phoenix, 1999-2001
    - Directed worldwide employee communication for one of Motorol-s largest businesses during ongoing change (restructuring, workforce reductions, acquisitions, divestitures)
    - Strategic communication plan for workforce reductions cited as best practice and adopted companywide
    - Reorganized and refocused department to communicate business strategies, build employee business IQ and adopt new technologies

    MANAGER, HUMAN RESOURCES COMMUNICATION - SEMICONDUCTOR PRODUCTS SECTOR
    Phoenix, 1997-1999
    - Developed and implemented change-communication plans for reducing workforce from 50,000 to 35,000
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    THE DIAL CORP (now DBA Henkel Consumer Products and Viad Corp)
    International $3.5 billion consumer products and services company, Phoenix, 1993-1997

    DIRECTOR OF PUBLIC RELATIONS
    - Developed and implemented communication program for spin off of Dial's consumer products segment; included launching new company and its CEO in media, community and on New York Stock Exchange
    - Achieved national visibility for consumer products - Dial soap, Renuzit air fresheners, Purex laundry detergents - through effective media relations and direction of national PR firm, as well as partnering with corporate marketing and advertising teams
    - Established and led community relations and charitable-giving program for consumer business
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    JORDAN ASSOCIATES ADVERTISING / MARKETING COMMUNICATIONS
    Advertising, marketing and public relations firm with annual billings of $23 million, Oklahoma City, 1990 -1993

    DIRECTOR, PUBLIC RELATIONS DIVISION
    - Grew division revenues by 50% as result of effective business development, client service, budget management and team leadership
    - Generated positive results and thought leadership for clients ranging from Oklahoma Medical Research Foundation and Office of Governor to Interstate Oil & Gas Compact Commission and Hardee's restaurants; included public relations, marketing collateral, public affairs and advertising campaigns
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    OKLAHOMA STATE REGENTS FOR HIGHER EDUCATION
    Coordinating board for 25 public colleges and universities, Oklahoma City, 1988-1990

    EXECUTIVE ASSISTANT TO CHANCELLOR OF HIGHER EDUCATION (EXTERNAL RELATIONS)
    - Worked with legislators to boost funding for higher education and pass innovative scholarship and endowed-chair programs
    - Strengthened partnerships with state business community through positioning and speech writing for Chancellor and working directly with key business leaders and agencies to build coalitions and boost top-of-mind awareness of higher education's role in economic development
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    KERR-MCGEE CORPORATION (now DBA Anadarko Petroleum)
    International $3.5 billion energy company (oil, gas, coal, chemicals, uranium), Oklahoma City, 1978-1988

    MANAGER, CORPORATE COMMUNICATIONS; MANAGER, PUBLICATIONS; ASSOCIATE EDITOR; EDITOR / WRITER
    - Built positive image of company through award-winning shareholder reports, marketing collateral, videos, speech writing, media relations and employee communication programs
    - Mitigated negative publicity from major motion picture (Silkwood) about former employee and handled media relations following U.S. Supreme Court decision; selected by CEO to handle this one-year special project and awarded bonus for positive results
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    EDUCATION

    - Juris doctorate - Oklahoma City University School of Law
    - Master of arts - University of Oklahoma; major in advertising, marketing, public relations
    - Bachelor of arts in journalism - University of Oklahoma; major in advertising
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    AWARDS AND HONORS

    - International Association of Business Communicators - Global EXCEL award for outstanding business communicator; global Gold Quill awards for interactive marketing design, HR benefits communications, employee communication, 2007
    - Publicity Club of Chicago - Platinum award (best of show) for employee branding campaign, 2007
    - Communication Executive Council -- Cited for best practices in multiple CEC benchmarking studies
    - University of Oklahoma College of Journalism & Mass Communication -- Distinguished Alumni Award, 1993
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    PROFESSIONAL AND CIVIC ACTIVITIES

    - Conference speaker -- International Association of Business Communicators: 2006 Corporate Communication Summit; Melcrum Publishing (communication research/training): 2008 Midwest Communicators Meeting, 2005 U.S. Strategic Communication Management Summit, 2004 U.S. Employee Engagement Conference; Ragan Communication: 2008 and 2004 U.S. Corporate Communicators Conferences (keynote); Best Practices in Corporate Communication: 2006 National Meeting
    - Public Relations Society of America - Member
    - International Association of Business Communicators -- Member
    - University of Oklahoma College of Journalism & Mass Communication - Member, board of visitors
    - Valley Leadership (greater Phoenix) - Graduate, Class XVIII; member, alumni association


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